The classic marketing approach of impersonalized targeting to demographic segments doesn't work anymore. One size does not fit all. Customers want helpful information anytime, anyplace, with minimal friction-and they expect your interaction with them to acknowledge their current needs and history with your brand. Sloppy, impersonal marketing is a recipe for failure.
Being in charge of content marketing can feel like you're trying to simultaneously conduct an orchestra, host a wedding, and put on a broadway show. A documented content strategy is vital to keeping it all together according to the 2017 CMI/MarketingProfs B2B Marketing Benchmark report.
In the age of social media, all businesses are publishers and what publishers need is a steady stream of great content. That's easier said than done. If you're trying to create content that will resonate with your audience on social media and separate you from all of the noise, great!
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Chapter 2: So you're on board with content marketing and are excited to get started. Awesome! Before you dive right in to writing all the things, it's important to take some time to get your content strategy in order so all your best efforts can reap the maximum rewards.
Why do content marketing strategies fail? Often, it's because they're too rigid. After all, it's impossible to know in January what your organization's situation will look like in June. So, your team needs to be agile. And your strategy needs to be adaptable.
"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.
6 min read Opinions expressed by Entrepreneur contributors are their own. If you do content marketing, I'd be willing to bet you don't have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you know.