Content marketing has been around for much longer than most would think. It has been one of the biggest buzzwords in recent years in the digital marketing industry, but can also be one of the most difficult and time-consuming marketing tactics.
By Sujan Patel published May 22, 2017 I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
How do you connect with influencers? How do you even find influencers? Fortunately, there are tools to automate influencer discovery and even influencer outreach. Let's take a look at some of the most effective ways of finding people to promote your blog.
Pitch your content to influencers with a full view of conversation history, notes, tweets, recent posts, social details, and more. Now you can pitch faster AND better - and get your content the attention it deserves.
Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process - brands must also effectively promote it and attract your target audience to a product or service.
Where there's traffic there's hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing.
Hey, we love all of those things! And we know you love 'em too. Plus, it's Friday, and who doesn't like getting ready for the week ahead (and the upcoming month!) with a stockpile of amazing marketing tools to try? To keep things especially organized for you, this article has categorized them as (1) tools to ...
These six social media tools will help positively impact your organic reach, while also improving your paid promotion efforts. As social media channels become more crowded, it's getting harder to be noticed. Just consider these stats about organic social media reach: Facebook Page posts reach an average of 2.6 percent of their audiences organically (AdWeek).
NOW WITH MORE! This post was updated to include more info for a better comparison of paid content promotion platforms! I'm sure you'll agree: Getting prospects to notice your content is one heck of a task. Between the sheer amount of content published each day and our dwindling attention spans , it's no easy task to grab and hold your target audience's attention.
Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing online marketing tools, while others have been created to support the very specific needs of content marketers.