Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong. After all, you've got more competition than ever.
Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your "why."
Executive Summary The adage "content is king" has never been truer than it is today. Companies across the board are rapidly evolving their services to provide their customers with even more value in the face of the economic meltdown. With its near unlimited capacity and zero-cost of publishing, the Internet has grown astronomically.
In this guest article Seth Grimes looks through the eyes of four industry experts, examining the relationships between content analytics , smart content and business intelligence . Do you know what content intelligence means for your organization? "Content analytics" can be seen as business intelligence (BI) for/from content, as text (rather than number) crunching that generates insights to improve business outcomes.
Content Intelligence - the new catchphrase in the marketing and data world. It is an attempt at finding newer and improved ways to market a product better. A method that brings the world of business intelligence and content management together, B2B companies have been using it to get their hands on huge amounts of information about their prospective audience's preferences, challenges and thought process.
Intelligent content combines the wonders of technology with human capability in a way that powerfully supports an organization's goals. What puts the "intelligent" in the term "intelligent content"? Various things. Examples: A strategic approach to developing and managing content as a business asset. Efficient use of content processes, people, and technology.
Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you'll lose a lot of time on social media that you could've invested in other important work.
Content is leading the way in online marketing, and studies show that marketers are creating more content now than ever before. And, because marketers are spending more time creating more content, they want to know that their time is being spent wisely and that they are getting a return that makes all of their time spent ...
Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or "fake news."
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here's the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date.